Since 1948, Cougar Boots has been creating footwear to keep Canadians warm, dry and always in style. 

However, their brand had not been revised since the '80s, and Cougar needed a major rebranding to suit their new collection of boots. 


We created a new identity, slogan, copy voice, packaging and website from the ground up, which made a huge splash on the Canadian fashion scene. It also launched the Cougar brand into new fashion-forward stores.