The Advertising and Design Club of Canada asked us to create their award show program, annual and event materials.
 

Our idea was to create the "Cult of Ideation". This "cult" promised riches and glory (and ADCC awards) to all those who followed the ten rules of Ideation.
 

Slightly tongue-in-cheek, this campaign nevertheless celebrated the almighty "idea" within the Canadian creative community.

ADCC Awards Annual 

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Show Rules 

Show Poster + Calendar

Ticket announcement Email

Tickets​

Award Annual Bookmark 

Ideation masks were placed on every seat

A glass case displayed the award annual

Opening Night Video